CrossBlend
Marketing Manager with CrossBlend
At CrossBlend, I recruited and managed staff and influencers responsible for content creation. At the same time, I created and oversaw the content calendar and coordinated with the content team to consistently execute effective campaigns, which resulted in hundreds of thousands of views in total.
Through my strategic initiatives, I significantly contributed to the growth of CrossBlend's audiences and sales. For instance, I consistently increased views and followers on all social media platforms. My targeted marketing efforts led to acquiring and converting over 450 customers.
TikTok Growth
My role also involved designing and implementing workflows for social content. I excelled in creating short clips and repurposing previous video clips into viral, shareable, bite-sized content. Moreover, I demonstrated my strategic skills by identifying trends, influencers, and opportunities that enhanced CrossBlend's brand affinity and loyalty.